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About Us


At Rotation Industries, we strive to give our customers complete satisfaction. That includes advising our customers with fitment, warranty, and product knowledge, before the purchase. This ensures there are no surprises when our customers receive their products. Rotation will not only be with you through the entire order process, but is also happy to provide service after the sale. Many "Big Box" companies leave the customer feeling unimportant, but at Rotation, we will treat you like family and ensure your utmost satisfaction. We trust our business to run off referrals and word-of-mouth advertising because we are confident in the products and services we provide.

Every order is inspected before shipment by Don, the President of Rotation Industries. So rest assured, our products are thoroughly inspected before the customer takes delivery. This says a lot about our small business, as we take pride in being a family owned and operated corporation. As Rotation specializes in custom motorcycle wheels, our customers are typically blue-collar, small business people themselves. So our customers appreciate the time we take to make sure every sale goes smoothly.

Rotation Industries is located in the Space Coast area of Florida, in Cocoa. For those that don't know where that is, we are a couple minutes from Cocoa Beach, or about 50 minutes south of Daytona on 1-95. We are proud to be located in the Space Coast, and in the heart of some the best riding areas in Florida. On your next trip to Florida make sure to stop bye and say hello, we would be happy to show you around the shop.



Don Smith - President  Don has been around motorcycles his entire life. At age 11, he had his first motorcycle, a 1966 Honda 305, and he's been hooked ever since. Don has made a career in the motorcycle industry, working for well-known companies such as J&P Cycles, where he received a wealth of knowledge about aftermarket motorcycle parts, and Coastal Moto where he was the dealer manager and learned the ins & outs of custom motorcycle wheels. Don grew up in the Midwest in a rural community by Manchester Iowa. His Midwestern roots have provided a great base for his business principles and customer interactions.


Alec Brown - Sales & Support  Alec has years of experience working with customers through sales, marketing, and customer service. He gives Rotation an edge on all things social media and gives direction on current trends in the motorcycle industry. Alec is Don's brother in-law, Kim's brother, so he works closely with all our Rotation family on corporate strategy, planning, and implementation. Alec also manages our eCommerce platforms with a focus on customer experience. 


Randy Smith - Sales & Support  Randy is Don's brother, and is a tremendous asset in the sales and customer service component. Randy has previously been in the logistics and sales field, with experience at over 35 years. He has been working bike events for years, and loves visiting with the vast people who visit from around the world. Randy was also a business owner himself, and provides great feedback for growth opportunities, marketing strategy, and outstanding customer service. 


Brian Barker - Shop Manager  Brian has over 35 years of mechanical experience on all varieties of vehicles. He even worked on NASCAR series ARCA cars for many years! Brian's love for motorcycles led him to open his own full service motorcycle shop Southern Man Cycles. Now Brian has over 15 years of motorcycle service experience on all types of bikes. His knowledge ranges from basic services to full custom motorcycle builds. He has built big wheel baggers, fat tire bikes, custom bobbers, and even drag bikes. Brian knows what it takes to lead a service team to provide the best overall customer experience.


Eric & Shelia Smith - Corporate Strategy   Eric Smith, Don's father, passed away in 2016 on his way to the office. He owned a small trucking company for many years and continues to provide corporate direction and long term strategy through everything he taught Don. Shelia Smith, Don's mother, is a banker and handles the financial aspect of the business. Makes sense, right? Shelia also provides ongoing corporate strategy and direction for Rotation. Together they have over 100 years of business experience!

Team Rotation- Supporting Cast

There are many other family members who lend their support to Team Rotation. Abbie Smith, Don's niece, provides marketing and web design expertise, along with apparel design and dealer networking. Lastly, and certainly not least, Don's wife, Kim Smith. The "better half" is involved in every aspect of the company, from designing wheels to what size t-shirts to order. She is an indispensable asset here at Rotation Industries.

Rotation Customers

Our customers are the most important piece of our business. We treat every customer as if you are family. Being a small business, Rotation needs the support of our customers to help advertise our products. Whether that is wearing one of our t-shirts, or passing out a business card at the local watering hole. This is why we strive to have 100% customer satisfaction!


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